Aussie Pet Mobile is now Bark & Mane

Our Story_The Pet Grooming Franchise Behind Bark & Mane's Success
Our Story

the pet grooming franchise behind
BARK & MANE'S success

meet
BARK & MANE

From our beginnings in Australia as Aussie Pet Mobile to our next chapter as Bark & Mane Mobile Pet Grooming, there’s a legacy of care and excellence at the core of our mobile pet grooming franchise story.

Get to know our history – and become a part of our future.

contact us

bark--mane-franchise-history-708x440

BARK & MANE
franchise history

As any pet parent knows, getting a dog or cat into the car for a grooming appointment can be challenging and stressful. That’s exactly why entrepreneurs Ian Moses and Vivienne McIntosh, a married couple based in Australia, founded Aussie Pet Mobile in 1996. With the well-being of pets and pet parents top of mind, they set out to deliver compassionate, top-quality grooming services from the comfort of the client’s driveway. The idea took off almost instantly, and by 1999, Aussie Pet Mobile had expanded across continents, establishing its global headquarters in the United States and continuing its mission to make pet grooming easier, gentler, and more convenient.

b-roll

Aussie Pet Mobile’s reputation for best-in-class grooming services helped us become the #1 mobile pet grooming franchise in America. In 2021, we joined Home Franchise Concepts’ family of brands, fueling our expansion nationwide, with over 450 grooming vans serving pets across the country.  We entered our third decade in 2026 and embraced our new Bark & Mane identity with a fresh and modern look. We remain committed to keeping pets looking great and feeling their best, and giving pet parents peace of mind. The future is bright – and we’d love for you to be a part of it.

https://youtu.be/SE0mu6e7DWc

a message from our
president & CEO

One of the most invaluable resources our franchisees benefit from is being a part of the Home Franchise Concepts family of brands. With over 30 years in the home services franchise space, we know what it takes for franchisees to build a thriving business, and provide the training, resources, and support they need to succeed. Get to know Home Franchise Concepts.

the leadership team behind our franchise
success story

The franchise leadership team at Bark & Mane, as well as the executive leadership team at Home Franchise Concepts, are committed to your success. With Bark & Mane, you can launch in as little as 60-90 days and quickly bring your dreams of business ownership to life. We provide you with the innovations, proven business model, marketing support, training, and ongoing guidance you need to establish your business – and keep growing. It’s a fun and flexible business opportunity that lets you create the lifestyle you’ve always wanted.

meet the
leadership team

image 23

Corey Benish

President and Chief Executive Officer, Home Franchise Concepts

Josh Barker_602x602

Josh Barker

Chief Development Officer, Home Franchise Concepts

image 24 (1)

Amir Yeganehjoo

Chief Financial Officer, Home Franchise Concepts

image 25

Heather Cates

Chief Marketing Officer, Home Franchise Concepts

Paige Bonopane

Paige Bonopane

Chief People Officer, Home Franchise Concepts

Paul Ebert

Paul Ebert

Group President, Bark & Mane 

Meribeth Gunn

Meribeth Gunn

Brand President, Bark & Mane 

Bill Crane

Bill Crane

Senior Vice President of Technology, Home Franchise Concepts

Megan Hoyt_602x602

Megan Hoyt

Vice President, General Counsel, Home Franchise Concepts

meet our
parent company

Home Franchise Concepts

With 2,500 franchised territories – and growing! – Home Franchise Concepts creates opportunities for both seasoned and first-time business owners to find their place in the thriving home services industry.

meet our
family of brands

As a Bark & Mane franchise owner, you have the strength of Home Franchise Concepts’ powerhouse portfolio of home service brands behind you. That gives you the unique opportunity to network and collaborate with successful franchise owners from our sister brands. You’re not just joining a franchise—you’re becoming part of a thriving, connected community built to help you grow. Learn more about our sister brands:

our strong
backing

Home Franchise Concepts is a subsidiary of JM Family Enterprises, a privately owned company with a presence across 48 states, Puerto Rico, and Canada. The strong backing we receive from this $24.7 billion company allows us to deliver the highest level of support, stability, and leadership to our franchise systems.

JMFE_Horiz Large